When it comes to promotions - online and/or offline. I get many questions regrading what is the difference between each one and what makes them distinctly different. What kind of campaign should I run? A sweepstakes? A contest? A coupon give-away?The type of campaign you should run depends on the goal(s) of your campaign. Keep in mind these are component(s) to a larger Strategy and Campaign. In any case I summarized some reasons that you might consider why you should hold a sweepstakes, contest or coupon give-away: Sweepstakes are an effective way to:

  • build email or mailing list
  • increase fan base on your Facebook page
  • drive traffic to Facebook page or website
  • gather survey data (e.g. entrant must complete a brief survey before entering the sweeps)
  • educate customers (e.g. entrants must watch a brief movie before entering the sweeps)
Contests are an effective way to:
  • increase brand awareness
  • build a sense of community around your brand
  • gather customer stories and identify influencers and fans
  • increase your fan base on your company Facebook page
  • drive traffic to your Facebook page or website
Distributing eCoupons are an effective way to:
  • build brand awareness
  • encourage purchases of a newly launched product
  • encourage sales of excess inventory
  • drive traffic to the company's website