When it comes to promotions - online and/or offline. I get many questions regrading what is the difference between each one and what makes them distinctly different. What kind of campaign should I run? A sweepstakes? A contest? A coupon give-away?The type of campaign you should run depends on the goal(s) of your campaign. Keep in mind these are component(s) to a larger Strategy and Campaign. In any case I summarized some reasons that you might consider why you should hold a sweepstakes, contest or coupon give-away: Sweepstakes are an effective way to:
- build email or mailing list
- increase fan base on your Facebook page
- drive traffic to Facebook page or website
- gather survey data (e.g. entrant must complete a brief survey before entering the sweeps)
- educate customers (e.g. entrants must watch a brief movie before entering the sweeps)
- increase brand awareness
- build a sense of community around your brand
- gather customer stories and identify influencers and fans
- increase your fan base on your company Facebook page
- drive traffic to your Facebook page or website
- build brand awareness
- encourage purchases of a newly launched product
- encourage sales of excess inventory
- drive traffic to the company's website