Tommy Perez http://taps.posterous.com Most recent posts at Tommy Perez posterous.com Mon, 11 Apr 2011 03:26:34 -0700 The Clarifier - in case you're not clear http://taps.posterous.com/the-clarifier-in-case-youre-not-clear http://taps.posterous.com/the-clarifier-in-case-youre-not-clear

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Mon, 11 Apr 2011 00:57:00 -0700 The Quora by Numbers Infographic http://taps.posterous.com/the-quora-by-numbers-infographic http://taps.posterous.com/the-quora-by-numbers-infographic

Quora

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Wed, 06 Apr 2011 02:52:00 -0700 Hello? Is it me you're looking for? http://taps.posterous.com/hello http://taps.posterous.com/hello

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Fri, 10 Dec 2010 20:00:02 -0800 Promotional Campaigns? Contest, Sweepstakes - which one? http://taps.posterous.com/promotional-campaigns-contest-sweepstakes-whi http://taps.posterous.com/promotional-campaigns-contest-sweepstakes-whi

When it comes to promotions - online and/or offline. I get many questions regrading what is the difference between each one and what makes them distinctly different. What kind of campaign should I run? A sweepstakes? A contest? A coupon give-away?The type of campaign you should run depends on the goal(s) of your campaign. Keep in mind these are component(s) to a larger Strategy and Campaign. In any case I summarized some reasons that you might consider why you should hold a sweepstakes, contest or coupon give-away: Sweepstakes are an effective way to:

  • build email or mailing list
  • increase fan base on your Facebook page
  • drive traffic to Facebook page or website
  • gather survey data (e.g. entrant must complete a brief survey before entering the sweeps)
  • educate customers (e.g. entrants must watch a brief movie before entering the sweeps)
Contests are an effective way to:
  • increase brand awareness
  • build a sense of community around your brand
  • gather customer stories and identify influencers and fans
  • increase your fan base on your company Facebook page
  • drive traffic to your Facebook page or website
Distributing eCoupons are an effective way to:
  • build brand awareness
  • encourage purchases of a newly launched product
  • encourage sales of excess inventory
  • drive traffic to the company's website

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Tue, 30 Nov 2010 17:50:47 -0800 SEO / SEM for Hispanics http://taps.posterous.com/seo-sem-for-hispanics http://taps.posterous.com/seo-sem-for-hispanics There is a specific way and approach needed to reach Hispanic / Spanish speaking audiences via Search. Practically this technique I have found to be effective for social media as well. Don;t agree? Typical - that's porque hablas inglés y and you don't think como el usuario latino. When you figure this one out....podemos hablar - I'll let you in on the secret...

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Tue, 30 Nov 2010 17:36:03 -0800 Whatever happened to Push ups? http://taps.posterous.com/whatever-happened-to-push-ups http://taps.posterous.com/whatever-happened-to-push-ups

I'm not a hardcore health nut. I don't exercise every day - rain or shine). I do however, consider myself healthy. We've all seen the handy "Shake Weight". Very popular among many - a favorite among many "circles".

 

And then there's this nifty app made by Digitas for Nissan. I mean, will this improve my driving skills? Getting the highest score...will it provide a badge or bragging rights to share amongst friends, and co-workers?

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Tue, 06 Apr 2010 08:50:00 -0700 iPad - Will it Blend? http://taps.posterous.com/ipad-will-it-blend http://taps.posterous.com/ipad-will-it-blend

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Tue, 09 Mar 2010 09:22:00 -0800 Salvador Dalí - Acerca Lorca http://taps.posterous.com/salvador-dali-acerca-lorca http://taps.posterous.com/salvador-dali-acerca-lorca

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Mon, 01 Mar 2010 02:04:00 -0800 Photoshop Tennis Match - March 2010 http://taps.posterous.com/photoshop-tennis-match-march-2010 http://taps.posterous.com/photoshop-tennis-match-march-2010

Photoshop Match takes another swing after a few years with good friend Architect Brian Manning!

Brian Serves

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Following a great serve, T@PS returns a lob.

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Thu, 19 Nov 2009 01:50:00 -0800 The Challenge with Ad Traditionalists http://taps.posterous.com/the-challenge-with-ad-traditionalists http://taps.posterous.com/the-challenge-with-ad-traditionalists

It's very challenging to inspire change.

Especially when those who need to change really have no reason to adopt/embrace change. A "Traditionalist" relies on traditional models, formats, awards to continue on the path that has been laid out by Ad Agencies for decades.

It's no secret that this format is already becoming old, and that new ideas and modus operandi are being sought after by brands, corporations and other agencies.

Traditionalists maintain that digital plays a small part in these new business models and consumer driven communications. Digital is just a small piece of the pie, and TV is still king. That well may be - and media usually strenghtens this claim - but suffice to say that foward thinking marketers, media gurus and strategists should open the eyes of these Traditionalists and provide them with the tools to understand that they are wrong and way behind the curve.

A Traditionalist is a dying breed, maybe even in the process of being discontinued. Hispanic Marketing is in this path. Given that we have consistently lagged behind other players/markets, the Traditionalists have bought themselves time to support themselves with over the top budgets, productions and still stack up on awards.

I am weary of attacking this industry at its core given how inflated, and gorged of self pride. Traditionalists are losing traction with their clients. Clients are educating themselves with IT, process - advertising as a whole has always been weak in IT and process - even we think we have a process in place.

The time for a clean slate will come swiftly - do we have the courage to wipe it clean, and hold fast to the passing waves?

 

(Needed to vent)

 

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Tue, 17 Nov 2009 09:15:00 -0800 COMBO a collaborative animation by Blu and David Ellis http://taps.posterous.com/combo-a-collaborative-animation-by-blu-and-da http://taps.posterous.com/combo-a-collaborative-animation-by-blu-and-da

 

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Sun, 24 Feb 2008 21:37:00 -0800 Tobillo roto durante partido Arsenal http://taps.posterous.com/tobillo-roto-durante-partido-arsenal http://taps.posterous.com/tobillo-roto-durante-partido-arsenal

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No ví el partido, pero supe del partido del Arsenal donde Martin Taylor le rompió el tobillo a otro jugador. pude conseguir fotos gracias al BBC antes de que las bajaran del internet. Es seguro que me llamen para quitarlas de aquí - pero hasta que eso no suceda - les dejo con el morbo de la imagen.

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Sun, 24 Feb 2008 21:21:00 -0800 Wal-Mart Hispanic Initiative http://taps.posterous.com/wal-mart-hispanic-initiative http://taps.posterous.com/wal-mart-hispanic-initiative

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Being a forefront of the Hispanic Interactive space is not an easy task. You are constantly put against the top Anglo and European digital houses' work; original ideas are hard to come by - moreover execute. This last December I was proud to lead a team that managed to put together a Wal-Mart project in record time and under very small budgets (compared to Anglo). We devised a Spanish only entertainment, brand piece under the Wal-Mart tag line "save Money, Live Better". AhorraMásViveMejor.com is a US hispanic site that provides a bufer between the walmart.com site which does not have Spanish content.

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