Tommy Perez http://taps.posterous.com Most recent posts at Tommy Perez posterous.com Fri, 10 Dec 2010 20:00:02 -0800 Promotional Campaigns? Contest, Sweepstakes - which one? http://taps.posterous.com/promotional-campaigns-contest-sweepstakes-whi http://taps.posterous.com/promotional-campaigns-contest-sweepstakes-whi

When it comes to promotions - online and/or offline. I get many questions regrading what is the difference between each one and what makes them distinctly different. What kind of campaign should I run? A sweepstakes? A contest? A coupon give-away?The type of campaign you should run depends on the goal(s) of your campaign. Keep in mind these are component(s) to a larger Strategy and Campaign. In any case I summarized some reasons that you might consider why you should hold a sweepstakes, contest or coupon give-away: Sweepstakes are an effective way to:

  • build email or mailing list
  • increase fan base on your Facebook page
  • drive traffic to Facebook page or website
  • gather survey data (e.g. entrant must complete a brief survey before entering the sweeps)
  • educate customers (e.g. entrants must watch a brief movie before entering the sweeps)
Contests are an effective way to:
  • increase brand awareness
  • build a sense of community around your brand
  • gather customer stories and identify influencers and fans
  • increase your fan base on your company Facebook page
  • drive traffic to your Facebook page or website
Distributing eCoupons are an effective way to:
  • build brand awareness
  • encourage purchases of a newly launched product
  • encourage sales of excess inventory
  • drive traffic to the company's website

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Tue, 30 Nov 2010 17:50:47 -0800 SEO / SEM for Hispanics http://taps.posterous.com/seo-sem-for-hispanics http://taps.posterous.com/seo-sem-for-hispanics There is a specific way and approach needed to reach Hispanic / Spanish speaking audiences via Search. Practically this technique I have found to be effective for social media as well. Don;t agree? Typical - that's porque hablas inglés y and you don't think como el usuario latino. When you figure this one out....podemos hablar - I'll let you in on the secret...

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