Tommy Perez

  • Profile
  • Promotional Campaigns? Contest, Sweepstakes - which one?

    • 10 Dec 2010
    • 0 Responses
    •  views
    • Hispanic marketing Strategy
    • Edit
    • Delete
    • Tags
    • Autopost

    When it comes to promotions - online and/or offline. I get many questions regrading what is the difference between each one and what makes them distinctly different. What kind of campaign should I run? A sweepstakes? A contest? A coupon give-away?The type of campaign you should run depends on the goal(s) of your campaign. Keep in mind these are component(s) to a larger Strategy and Campaign. In any case I summarized some reasons that you might consider why you should hold a sweepstakes, contest or coupon give-away: Sweepstakes are an effective way to:

    • build email or mailing list
    • increase fan base on your Facebook page
    • drive traffic to Facebook page or website
    • gather survey data (e.g. entrant must complete a brief survey before entering the sweeps)
    • educate customers (e.g. entrants must watch a brief movie before entering the sweeps)
    Contests are an effective way to:
    • increase brand awareness
    • build a sense of community around your brand
    • gather customer stories and identify influencers and fans
    • increase your fan base on your company Facebook page
    • drive traffic to your Facebook page or website
    Distributing eCoupons are an effective way to:
    • build brand awareness
    • encourage purchases of a newly launched product
    • encourage sales of excess inventory
    • drive traffic to the company's website
    • Tweet
  • SEO / SEM for Hispanics

    • 30 Nov 2010
    • 0 Responses
    •  views
    • Hispanic marketing Multicultural SEM SEO Search
    • Edit
    • Delete
    • Tags
    • Autopost
    There is a specific way and approach needed to reach Hispanic / Spanish speaking audiences via Search. Practically this technique I have found to be effective for social media as well. Don;t agree? Typical - that's porque hablas inglés y and you don't think como el usuario latino. When you figure this one out....podemos hablar - I'll let you in on the secret...
    • Tweet
  • About


    333 Views
  • Get Updates

    Follow this Space »
    You're following this Space (Edit)
    You're a contributor here (Edit)
    This is your Space (Edit)
    Follow by email »
    Get the latest updates in your email box automatically.
    Loading...
    Subscribe via RSS
  • Sites I Like

    • LinkedIn