It's very challenging to inspire change.
Especially when those who need to change really have no reason to adopt/embrace change. A "Traditionalist" relies on traditional models, formats, awards to continue on the path that has been laid out by Ad Agencies for decades.
It's no secret that this format is already becoming old, and that new ideas and modus operandi are being sought after by brands, corporations and other agencies.
Traditionalists maintain that digital plays a small part in these new business models and consumer driven communications. Digital is just a small piece of the pie, and TV is still king. That well may be - and media usually strenghtens this claim - but suffice to say that foward thinking marketers, media gurus and strategists should open the eyes of these Traditionalists and provide them with the tools to understand that they are wrong and way behind the curve.
A Traditionalist is a dying breed, maybe even in the process of being discontinued. Hispanic Marketing is in this path. Given that we have consistently lagged behind other players/markets, the Traditionalists have bought themselves time to support themselves with over the top budgets, productions and still stack up on awards.
I am weary of attacking this industry at its core given how inflated, and gorged of self pride. Traditionalists are losing traction with their clients. Clients are educating themselves with IT, process - advertising as a whole has always been weak in IT and process - even we think we have a process in place.
The time for a clean slate will come swiftly - do we have the courage to wipe it clean, and hold fast to the passing waves?
(Needed to vent)