Being a forefront of the Hispanic Interactive space is not an easy task. You are constantly put against the top Anglo and European digital houses' work; original ideas are hard to come by - moreover execute. This last December I was proud to lead a team that managed to put together a Wal-Mart project in record time and under very small budgets (compared to Anglo). We devised a Spanish only entertainment, brand piece under the Wal-Mart tag line "save Money, Live Better". AhorraMásViveMejor.com is a US hispanic site that provides a bufer between the walmart.com site which does not have Spanish content.